https://www.anushkakalro.com/musings daily 0.75 2025-09-08 https://www.anushkakalro.com/musings/heritageplusgst monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/b3da4a3b-be10-4880-ae3f-2e824557f77e/D3C27E05-C2AE-4602-A2CB-A8CB8F0F5860.jpg Musings - The fabric of the nation + 18% GST - Let’s do the math The consequences ripple across the value chain. They affect the creators of craft, it’s curators, custodians, and customers. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/c4dc94ed-d35a-467d-9da4-449affa5953d/IMG_3155.jpg Musings - The fabric of the nation + 18% GST - Our heritage is hand spun, handwoven and handmade in India Every brand lives or dies on the value of its equity. Nations are no different. India’s cultural equity — its handlooms, textiles, and craft traditions — is one of the strongest sources of soft power we have. Yet, our tax policies often fail to recognize that heritage is not just culture, but strategy. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/52967310-e48f-4957-9902-cab95e2885c4/Sample+Arnav+230222-18.jpg Musings - The fabric of the nation + 18% GST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anushkakalro.com/musings/rockyrani monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/29f5ec7b-f3a0-4c4b-bb5a-331d2bbe9e0c/RRKPK.png Musings - A love letter in red pen to Karan Johar's celluloid women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/bbb76a9d-4b0c-4f2b-81fd-7ef16b8e7968/Screenshot+2025-07-21+at+2.37.13%E2%80%AFPM.png Musings - A love letter in red pen to Karan Johar's celluloid women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/7d161fd6-4c69-45d7-8667-b5a19842e3fe/Rani.webp Musings - A love letter in red pen to Karan Johar's celluloid women - Rani Chatterjee: Progress or posturing? In Rocky Aur Rani, Rani is positioned as the most evolved Johar heroine yet. She's a Bengali journalist, an outspoken feminist, and unwilling to shrink herself for love. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1753088406754-Y3RPPHLOCQCNFR1LG6U2/1.jpg Musings - A love letter in red pen to Karan Johar's celluloid women https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1753088406795-HTP2VLCE2Z91M3PI5QEW/2.jpg Musings - A love letter in red pen to Karan Johar's celluloid women https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1753088408680-5QOPGBU5LU7C49U6BEYK/3.jpg Musings - A love letter in red pen to Karan Johar's celluloid women https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1753088409306-LX5XERSUE36Z5TGTNAZW/4.jpg Musings - A love letter in red pen to Karan Johar's celluloid women https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1753088976132-A25I5CFHU0FZKP85ZVEM/unsplash-image-qFpnvZ_j9HU.jpg Musings - A love letter in red pen to Karan Johar's celluloid women - If I were his next creative consultant: A pathway forward A little bit of empathy, Edward De Bono’s six hats for design thinking, and some building of castles in the air makes me dream up the next female protagonist I’d love to see in his films. Here’s what I’d do if I were him. https://www.anushkakalro.com/musings/coca-cola monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/58cc6be1-1f18-42fd-8179-d9c70122a038/FullSizeRender_VSCO_VSCO.JPG Musings - From Contour to Culture: Coca-Cola at NYCxDesign - So What’s Next? That’s the question they left us with. How does Coca-Cola continue to be timely without losing timelessness? How does a brand rooted in authenticity and joy evolve in an age where both can be augmented, borrowed, or blurred? For the team, the answer lies in the conversations, not just the campaigns. In photography as empathy, not just image-making. And in holding space for freedom and discipline, without sacrificing either. It came as no surprise to me when only a few hours later another one of Coca-Cola’s dynamic creative leaders, Global Head of AI Design Dom Heinrich, announced an exclusive partnership with Adobe, Project Fizzion. If you’re a big fat BrandxAI nerd like me, read more about it here. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/beb668a1-fd21-4116-bc63-c7ef1b95e236/IMG_8957_VSCO.JPG Musings - From Contour to Culture: Coca-Cola at NYCxDesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/218d1094-3508-456b-b7cc-62d846d5a3a0/FullSizeRender_VSCO+4.JPG Musings - From Contour to Culture: Coca-Cola at NYCxDesign - Real Magic: Culture, Crisis, and Creative Reset The pandemic, the global reckoning around race, and movements like #MeToo collectively shaped the next evolution: Real Magic. With this came a shift in platform (TikTok over Instagram), tone (raw, diverse, inclusive), and even design requirements, like needing a third of the visual space to hold the logo, while still making it feel like user-generated content. A standout visual motif? The “hug logo”, adapted into filters and filters-as-artifacts that allowed users to place themselves in the Coca-Cola story. The visuals became looser, more varied in saturation, often unpolished by design. What mattered most was personality. Real people. Real moments. https://www.anushkakalro.com/musings/whatiscraft monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/c0cb7eba-4cf4-4d0e-b796-c598afb71db0/Hands+.png Musings - WTF is craft? - So today, in our frictionless digital world that prizes immediacy over immersion, I ask: what is the modern metaphor for those 10,000 hours of penance? What constitutes authentic craft when creation can be summoned with keystrokes? https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/66978c63-f5e3-42f4-b359-32de81b34b2f/Brand.png Musings - WTF is craft? - Craft in Branding: Authenticity in an Age of Simulation https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/390cd572-5c4b-44fa-bfb2-ffc84d9808f0/Silhouette.png Musings - WTF is craft? - So WTF is Craft? Craft isn't merely aesthetic, though it may manifest beautifully. It isn't perfection, though it strives toward mastery. It isn't confined to specific professions, though some traditions have preserved it more visibly than others. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/c76bad2f-36c0-458d-b0c7-911e27c75bd3/Other+disciplines.png Musings - WTF is craft? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/0676a7df-60f5-40e7-b7ba-cfb860cc1c32/Culture.png Musings - WTF is craft? - Craft as Culture: A Repository of Collective Memory Anthropologists recognize craft as narrative embodied in material form. In South Asian households like mine, women embroider sari borders not merely for aesthetic enhancement but as tactile inheritance, transmitting cultural codes across generations. https://www.anushkakalro.com/musings/echochambers monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050009623-OHEBB04IQXVSOR9GETEY/1.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050009369-LTUYXIWOLTNDA1OTXPCP/2.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050010448-IVXUJ0EA3UWFGN1J1453/3.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050010856-KVP6USAYA1NG6G4K60Q1/4.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050011427-BPSN1D8KM8I86DSHONHN/5.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/1744050011943-JISU3KBBJE0Q9O0G0BBD/6.jpg Musings - Echoes of belief https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/169fba61-0c13-4192-9852-1969e73bfb75/One.png Musings - Echoes of belief - Outside of our screens, we encounter each other in a different terrain, one where real-life conversation still demands complexity, nuance, and humility. But what happens when we carry our digital belief systems into physical spaces? Increasingly, our interpersonal responses fall into three categories: Concur. Concede. Cancel. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/17adfd6f-0b9a-498d-ad64-d91542b56a32/Two.png Musings - Echoes of belief - Breaking the Echo: A Framework for Critical Thought https://www.anushkakalro.com/musings/luxurygoessouthasia monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/b0ac15ba-e466-47f4-9121-377702769037/Render+Three.png Musings - The Cultural Integration Imperative for Luxury Brands - The Strategic Imperative for Cross-Cultural Luxury https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/dc746d40-9e9e-4155-a8a1-f4220fb84540/Render+Two.jpg Musings - The Cultural Integration Imperative for Luxury Brands - The Indian Luxury Consumer Globally Traveled, Locally Rooted https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/4c652539-02d1-4cc4-ba16-06297573a077/Render+One.png Musings - The Cultural Integration Imperative for Luxury Brands - In the ever-evolving landscape of luxury, traditional strategies centered on aspiration, exclusivity, and advertising dominance are giving way to something far more significant: cultural integration. https://www.anushkakalro.com/musings/loveanddatingai monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/d02ef49a-75ea-4c1b-a1cc-295f4aaa75e1/16.angular.jpg Musings - Love & Dating in the AI era - The allure of humanoid companions runs deeper than mere technological fascination. In a reality where emotional labor often goes unrecognized and unreciprocated, where traditional relationships frequently fracture under the weight of unmet expectations, AI partners offer something uniquely compelling: unconditional presence. They promise to fill the void left by our collective struggle with emotional articulation and intimacy. For those exhausted by the complexities of human relationships, the mismatched emotional wavelengths, the unspoken expectations, the perpetual dance between vulnerability and self-protection, an AI companion represents a safe harbor. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/d7a43a5f-a686-485e-adc7-fc0e3abb12e9/25.prickly.jpg Musings - Love & Dating in the AI era - From Rumi's passionate verses to rom-com declarations of love, humans have always found ways to express their deepest longings. But as we stand on the precipice of a new era in relationships, one has to wonder: What poetry will we write for our AI companions? https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/bc7c161a-ebaf-40b6-888c-a7f0282cc650/DMGT+702+Fall+2022+Anushka+Kalro+Final+Innovation+Case+Study_Page_12.jpg Musings - Love & Dating in the AI era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/c1f37f62-ce98-43d7-be0e-af04042503bc/11.cruel.jpg Musings - Love & Dating in the AI era - In a world where our ‘partners’ can be customized like smartphone settings, will we forget how to embrace the beautiful mess of human relationships? And perhaps most provocatively, if an AI humanoid can learn to perfectly mirror our desires and values, are we, in fact, falling in love with ourselves? https://www.anushkakalro.com/home-1 daily 1.0 2025-07-15 https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/6deefe95-a2b1-41c2-a6b5-d37d466a91a2/Anushka+Profile.jpg https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/720cd713-f1bb-42a2-85c4-a5bd96af6f42/Lyzr+visualization.jpg https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/fa34267c-8cb9-4f53-abb1-7ab9e9e21a84/Bry+Aquino+SCADPRO+product+22193-Edit-Edit.jpg https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/cbe1c4be-c96c-4db7-8c69-850f5957d999/Svasa+Living+161021-6+%281%29.JPG https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/26be055d-65e7-4c3e-9486-312601dcac12/288.png https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/ed771ae0-2479-4770-adcd-a3b59e0abffc/3.jpg https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/f1284b54-a1b0-4133-bc15-ea16aa892c2e/%E2%80%8EBusiness+Lab+2.%E2%80%8E063.jpeg https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/5ffc3308-e863-4b9b-9d2c-93931482d7ac/PYNK+Biohacking.png https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/75c2ef62-f645-4efd-a648-651b91a0d2d1/Core+Experience+Logo.png https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/fdad54a9-af85-4c3e-8cdb-ed01172d3817/Logo+main+two+color.png https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/94351627-f4f6-4b05-a112-862c28c05edd/G%26G+Black.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/8f24df8f-ae2e-4665-b4ba-65e6cc0327fd/1.png Home AirAsia logo with red circular background and white text https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/a2f25b49-4784-482d-b6a9-87742d83e82e/21.png Home Azara Beach House logo with a large letter A, palm trees, and text EST 2020. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/71f63b10-ff7c-48bc-bb30-0455dca324ee/19.png Home BI Worldwide logo with orange geometric shape on white background. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/27288d88-e756-4873-b635-ee9130bfee5b/9.png Home Logo with a stylized green tree above the text 'bodhsara' https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/a2393661-0da9-4f84-86f6-c6c7161e31bf/8.png Home Logo with blue stacked lines forming a building shape and a yellow circle above. Text "BRIGADE" on the right. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/c9a346c3-6a73-4717-a467-465a5ec84302/16.png Home Dell logo in blue with circular border on black background. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/44083007-4b2d-45aa-a0e6-73a33907598b/15.png Home Logo of Entrepreneurs' Organization with colorful circular design and text. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/099320aa-c1fe-4bb1-896e-ed5fcfc9a544/7.png Home Estée Lauder logo https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/f2bfc003-a84b-4796-9672-860386be92f7/22.png Home HOTC logo design, abbreviation for 'House On The Clouds' in elegant black font on white background. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/34f80485-a092-4525-adec-18204a9215bd/2.png Home Logo of International Money Matters with the text 'expert with a heart' in green, and a black and green color scheme. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/89f02eab-a4a9-43d7-bb4f-8925c43bb17a/4.png Home JLL logo featuring black text and a red abstract design. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/f55503bb-a66f-4e81-9eab-d048f106fc9e/3.png Home Black silhouette of a cat on a white background, featuring a fluffy tail and pointed ears. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/ea5bc56f-c413-4175-a1f7-0488c2f9425d/10.png Home Logo with the word 'machani' in lowercase white text on a brown abstract background. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/8d902410-042a-4629-90c8-97bbfb53e8ac/18.png Home Melton Foundation logo with colorful lines and the tagline 'Deep collaborations. Powerful actions.' https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/4fd21dc3-eded-4781-b96c-bf6039243322/12.png Home Logo of Nita Mukesh Ambani Cultural Centre with a floral design. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/5cbde987-2753-4495-ba17-bc346b873e8d/11.png Home Nokia logo in blue text on a white background. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/9f02d6f4-5a72-47dc-b5b5-bb64554071d0/24.png Home Logo featuring a stylized bird in flight over a blue background, held by open hands, with "People for Animals" text below. https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/959c41f2-3760-4058-858b-7f0267f8c042/14.png Home Reckitt logo with pink and red swirl https://images.squarespace-cdn.com/content/v1/679c3514bbac9f19920920ed/e2e60e35-3286-42d1-8f7f-b15c4cf59fd2/13.png Home Serendipity Arts Festival logo with colorful swirl design 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