A whitespace opportunity in biohacking women’s wellbeing

ACADEMIC OUTLINE AT SAVANNAH COLLEGE OF ART & DESIGN

Design Innovation Development

THE GOALS

INDIGO AWARDS

Gold Winner in UX, Interface & Navigation

Silver Winner in Apps for Social Change

Silver Winner in Branding for Health & Beauty

Gold Winner in UX, Interface & Navigation Silver Winner in Apps for Social Change Silver Winner in Branding for Health & Beauty

Learn more about the accolades

Identifying an innovation opportunity

Analyzing emerging trends to seek an opportunity to create a unique digital product
User research and deep driver analysis

Crafting intelligent questions to unearth pain points and value systems of the user
Prototyping an innovative product

Designing and prototyping a digital product that adds value to the defined user

THE OPPORTUNITY

Why biohacking?

Biohacking, also known as human augmentation or human enhancement, is do-it-yourself biology aimed at improving performance, health, and well-being through strategic interventions.

$ 61.3 Billion

earned in 2022 by the global wearable technology market.

$ 11 Billion

funding by the NIH in 2021 towards genetic science and nutrigenomics.

Grinders

are pioneers who embed their bodies with microchips to augment their wellness.

RESEARCH & DISCOVERY

What factors affect women’s wellbeing?

Asking purposeful questions to women of all ages allowed our team to consider who we could best impact with biohacking. Results from quantitative, qualitative and sensory cue exercises yielded the following information.

“As someone hustling in my career, it is hard to stay motivated and committed to my food and fitness”

“As a working mother, I experience guilt prioritizing myself over my kids”

“I find it really cumbersome since I have separate apps for my diet, sleep, periods, running, yoga, and weight training”

We discovered the deep drivers inhibiting women from excelling with their health, their dream scenarios with their health, and the opportunities for us as a team to develop a wellness ecosystem for the user.

THE COMPETITION

Who might inspire us to do better?

Apps in four separate industries solve parts of the problems women face with their health.

Emotional Wellness

In today’s fast-paced and stressful world, the importance of emotional well-being cannot be overstated. Competitors in this niche includes mindfulness and meditation apps that offer guided sessions in yoga, meditation, and stress reduction. Other platforms dedicated to mental health offer mood tracking, self-care reminders and access to other mental health resources.

Physical Fitness

The physical fitness market offers various products, services, and facilities to promote physical well-being. This includes gyms, fitness centers, personal training, workout equipment, and apparel. Wearable devices like fitness trackers and smartwatches are essential for tracking progress, monitoring heart rate, counting steps, and motivating individuals.

Menstrual Health

The menstrual health market encompasses products, services, and programs specifically designed to cater to the unique needs and challenges women face during their menstrual cycles. Oftentimes specific apps support pain points like PCOS, endometriosis, fertility tracking and hormone malfunctions specific to women’s physiology.

Nutrition

The nutrition niche within the health and wellness industry focuses on providing specialized products, services, and information to support individuals' dietary needs and goals. It revolves around promoting and optimizing nutrition for overall health, weight management, sports performance, specific dietary restrictions, and various lifestyle choices.

Understanding competitors in context to our niche and customer expectations allowed us to define what made our solution unique.

PRODUCT & PROTOTYPE

What makes PYNK innovative?

Envisioned as an integrated platform that empowers women through the support of a community of peers and experts, PYNK biohacks wellness by seeing women’s lives as a system, not a collection of symptoms.