Mita’s
Bodhsara
Bodhsara is wellness and salt studio that speaks to those that value slow living.
Bodhsara’s founder, Mita Agarwal, lives a life of wellness. Born from ancient wellness and healing practices, Bodhsara Wellness Studio is a modern expression of well being. Creating a unique identity for the brand, and working with the founder to create a spatial experience that welcomes customers to explore healing that challenges the norm were my forte.
As the brand strategist and designer, website designer, and packaging artist on the project, my role was to work with the founder from the brand’s inception through the interior design and onto its success two years in. A creative exchange that allowed me the freedom to co-create rather than simply deliver outcomes.
Crafting Bodhsara’s brand strategy and design, and packaging.
THE BRAND BOOK
A brand that is the extension of the founder.
Mita’s commitment to a life of wellness is the genesis of the identity of the brand. So, from her colleagues to her friends, we asked deeper questions to discover the words they used to define her. Those became our brand nodes. This brand book illustrates the journey of crafting the brand identity from Mita’s qualities as the voice and facilitator for the brand Bodhsara.
