Ashwini’s
Jewel Box by Arnav
Jewel Box by Arnav is an ecommerce and retail jewelry aggregator celebrating Indian craft.
Arnav is a brand I have worked with over several years in varied capacities. I began as a customer, then a brand strategist designing their future vision as they celebrated 20 years in the luxury jewelry market. We envisioned Jewel Box by Arnav as an aggregator for them to collaborate with design houses from across India to showcase India’s finest jewelry.
Branding, collaborations, writing and styling were my core work with Jewel Box by Arnav. Working with the interior architects to extend the brand vision was a highlight of the project as well.
Supporting Jewel Box by Arnav with brand strategy and design, and product styling.
THE BRAND BOOK
Helping Ashwini invite collaborators to the new space.
In addition to creating the brand identity and story, supporting Ashwini with a simple narrative to introduce the concept, the physical store, and the collective that partnering brands would be a part of was pivotal to the success of the project.
