I am a brand innovation strategist who transforms human insights into meaningful experiences. My practice is centered by the integration of sentiment and strategy.
WORK
My passion for human connection and cultural understanding shape my work. Experience my process and thinking as I lead teams to
Reimagine women's health experiences through digital innovation
Create immersive brand and communication experiences
Elevate luxury lifestyle brands through emotional storytelling
Develop human centered brand communication for technology
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A rich understanding of people and culture makes Anushka’s work special. She makes brand and communication good for business. Six years of collaborating, and she continues to surprise and inspire me as my brand manager.
Mayuri Upadhya, Broadway Choreographer
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Our brand identity transformed to resonate more deeply with our customers. With a sustained brand and communication strategy, we feel proud to call ourselves the humans shaping and growing Lyzr AI!
Anirudh Narayan, Co-Founder Lyzr AI
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Anushka guided and designed the most important sales pitch and communication of my career. From asking the right questions to delivering a final product with refined taste and definitive impact, we loved working with her!
Juggy Marwaha, Ex. Managing Director JLL India
My creative practice lives at the confluence of three core principles.
Human Truth | Uncovering values, behaviors and unmet needs
Strategic Innovation | Translating insights into actionable brand strategies and growth
Cultural Resonance | Designing sustained experiences for customers and brands
I am entrepreneurial, and am presently building my third creative business. I love building something from nothing, and nurturing it with a keen attention to detail and delivery.
Art Direction | Creative Strategy | Consumer Research | Brand Experience & Innovation
PHILOSOPHY & APPROACH
