HUMAN CENTERED BRAND DESIGN

Branding is beauty and storytelling driven by people and purpose.

In an increasingly digital world, I endeavor to keep brands deeply human. As a brand design director, I specialize in finding the sweet spot where human experience meets technological innovation. Working closely with founders, especially women leaders, I transform bold visions into compelling brand narratives that resonate.

My brand design process follows the Double Diamond method, balancing exploration and refinement through four phases; Discovery, Definition, Development, and Delivery. This approach ensures deep research, clear problem definition, iterative prototyping, and impactful execution.

A brand design packaging sample. Two black metallic tins with gold detailing, one labeled "jewelbox by Arnav" and the other featuring the initials "jb," placed against a dark background.
A brand collateral design sample. Two images of a person holding a white notebook with the logo "Alyzr" and a multicolored geometric design. The left image shows a plain cover, while the right image includes the design.

BRAND MANAGEMENT

Thoughtful strategy places people and their values at the heart of experiences.

My approach to strategic brand management focuses on deeply understanding human needs while nurturing teams that sustain an innovative mindset. I strive to create experiences that not only drive meaningful outcomes but also inspire and delight customers over time.

I take a hands-on, end-to-end approach, whether revitalizing a brand through turnaround management or building one from the ground up. Grounded in human-centered design and systems thinking, my leadership fosters adaptability and sustainability, ensuring businesses evolve with purpose.

A project showcasing design management in the luxury real estate industry. Modern living room with wooden furniture, a large framed artwork of a woman, potted plants, a rug, and a display cabinet with decorative items.
A case study in strategic turnaround management. Close-up of a decorative object with yellow marigold flowers and ornate white swirling designs, set against a blurred natural background.

BRAND INNOVATION

From whitespace opportunities to wicked problems, understanding deep drivers leads to innovative solutions.

Brand innovation thrives at the intersection of insight and action, where rapid prototyping meets strategic foresight. By combining qualitative research, whitespace mapping, and iterative design, I craft toolkits and frameworks that empower brands to evolve with relevance. Whether shaping new products or refining brand strategies, my approach ensures solutions that are not just visionary but also actionable and enduring.

I believe brand innovation is most impactful when it is accessible and adaptable. By embracing lo-fi prototypes and emphasizing trialability, I create space for iterative learning, enabling teams to test ideas quickly, gather real-world insights, and refine solutions that drive meaningful adoption.

A design strategy and future of femtech opportunity. Three classical statues of nude women against a pink background.
Design management of a capsule collection of sneakers for Sam Edelman. A sneaker with suede and leather details, featuring a rubber sole, is placed on a fluffy white cloud against a blue background.
A future consumer goods framework and approach in the intimate wellness industry. Two glitter-covered hands reaching towards each other with the text "Let's talk about sex baby."
Intricate floral mandala artwork on a black background, framed above a dark wooden table with twisted legs.

FINE ART

Person drawing intricate patterns with black ink on paper, surrounded by colored marker tubes on a marble surface.

Defined as heritage//contemporary styling, my fine art practice is a personal expression in slow living. Architecture, nature, and the use of pattern are recurring motifs in my visual storytelling. Mostly monochrome in expression, request a perusal of my collector’s prints or commission an artwork.